It’s true what they say. If you create a website solely for profit and don’t care about the subject matter it will be very difficult to make it into a viable long-term operation. Only by blogging about what you love can you create a blog which others will find interesting and you can enjoy running for the long term.
Things used to be a little bit different
First, a “back in the day” moment.
Over the years, I had literally hundreds of different websites. Some larger, most smaller. Back in the early 2000’s, topics were up for grabs and search engines were easy to manipulate. I confess: I was part of the big pseudo-SEO festival of the period. I even scored key phrases in some lucrative niches such as loans (and actually, lawns too, but that’s a different kind of niche and far less profitable in terms of Adwords bids 😉 ).
These weren’t negative experiences. Some of them generated an excellent ROI for the time invested in making them. I had a website about the thrillingly fascinating topic of DVD cases back at the time. It made hundreds of dollars a month from Adsense and Amazon. Making it was fun but creating content on a regular basis was impossible. It was the dullest thing ever. At least for me. I’m sure there are people out there who find the topic of DVD cases genuinely fascinating. I don’t know any of them but with more than 7 billion people on this planet, they must exist somewhere.
Blogging About What You Love Is No Longer Optional
Things have changed on the internet. It’s no longer about gaming search engines into sending you traffic. It’s about putting yourself forward – as an actual person – and delivering engaging content.
I’ve blogged about the what makes blogs so successful. The key elements setting actual blogs apart from general sites include having an real person at the helm and producing a constant stream of fresh relevant on-topic content.
And that only works if you write about things you care deeply about. Blogging about what you love is no longer a perk. It should be your key guideline and form the core of your strategic plan.
With that in mind, let’s look at the –
3 Key Benefits To Blogging About What You Love
1. Research becomes fun!
If you are passionate about soccer then you probably read websites and blogs about the game anyway. You do that because you enjoy expanding your knowledge and learning from others. Isn’t it awesome that you’re actually working while doing that? All it takes is getting organized, taking notes and bookmarking resources and you have the perfect background materials for writing your own fascinating post about the Euro 2016 Games!
2. Writing becomes fun!
And it shows. When you write about something you love, your passion shines through. When that happens, people listen. Just like when you talk with your friends about your favorite topic. Enthusiasm is catching and it can make your blog content more sticky. It’s hard to fake too. Blogging about what you love lends your style a degree of authenticity that can’t be achieved without passion.
3. Connecting with others becomes easier
Authenticity also makes it easier – and again, more fun – to connect with other bloggers. Leaving a comment on their latest blog post, you will probably go beyond the “thank you for your post” line because you truly will have something of value to contribute. It will also be easier to interact on Twitter, Pinterest or whatever social network is right for your niche. You are probably already following that topic there anyway and know who the industry leaders are. When your knowledge of a topic comes from the heart, it’s easier to reply, like and otherwise engage them. Which in return means you get better exposure and more traffic.
Blogging about things that I love
These days I focus on topics I enjoy. I’ve learned that researching and writing are my strong suits and so I focus on creating quality pages and posts on topics that engage my own interest.
My passions in life are pets and travel. Guess what? I currently have three websites about pets and two about travel. They cover different niches so they don’t compete with each other. Sometimes topics do align and when that happens, I try to give each blog its own unique flavor and perspective.
Oh, and I blog about blogging too! Right here!
So, no more “DVD Cases”?
Hmmm, I did say “most” of my websites, didn’t I? There are a couple of blogs that I manage which deal with topics that, shall we say, I am not entirely obsessed with. It’s much more of a challenge, let me tell you. Researching I can do. Writing I can also do, and I try to bring my own life experience and create my own “voice”. Connecting with others is a whole lot more difficult though.
They are part of my new “Blogging Re-launched” project which I talk about here. Will they be as successful as the other blogs? I guess only time will tell. For now, my advice to those of you who are considering blogging and wondering which niche to choose: Blogging about what you love is the way to go.