Wow, it’s been three months since I started the Blog Revival Project. Time sure flies when you’re having fun. It flies when you’re not having fun as well. Generally speaking, it just flies faster the older you get.
The older you get, you also tend to digress more. Sorry about that!
What’s the Blog Revival Project?
In a nutshell, the project involves taking six nearly-dead blogs, with hardly any traffic or sales, and trying to get them back on track. My goal is to get a total of $200 a month from all six blogs put together by December 2016. That would be six months into the project.
I have nearly two decades of experience in web content publishing under my proverbial belt but in the past six years I focused on a single (albeit successful) project where I am in charge of content creation and editing. I discovered that there’s a learning curve attached to getting back to my old position as a jack-of-all-trades blogger.
I’m keeping track of project progress in this blog by posting monthly traffic and revenue reports and blogging about various aspects of the project.
Whew, I think that I’ve filled the nutshell to the brim! If you want to know more you can browse through posts relating to the Blog Revival Project.
Today I want to talk about my plans for September.
I had neglected to do that in time for August and I think that contributed to me feeling a bit overwhelmed during the past few weeks. Time to get the old train back on its track, shovel in some coal and get things chugging away nicely once again.
Time to give my travel blog some TLC!
If remembering other people’s posts happens to be your superpower – and if you’ve bothered reading that post – you probably know that September is going to be dedicated to developing and promoting this blog: TripMemos.com.
Which makes me very happy. This happens to be my favorite blog of the six!
You see, I LOVE traveling. We’ve traveled quite a bit in the past seven years. Our list includes 44 US states, three Canadian provinces, the UK, France, Switzerland and Italy. The list of places we want to visit in the coming decade is even longer!
I also dread traveling. My inner neurotic hobbit wants nothing to do with travel. It just wants to dig deeper into its safe burrow and never ever leave the shire.
This constant inner struggle means I tend to put a lot of time and effort into planning our family trips. Researching destinations is something I enjoy doing and have become fairly good at.
I think I have a fairly good grasp of the joys and challenges of traveling and that’s something I can share with people. I get so many people asking me about destinations that we visited. I also put a lot of work into planning our future trips. Why not just blog about that?
Using my own blog – can you beat that?
We’re planning a long road trip next summer. It’s going to take us from California to Alaska and back. While researching routes and options, I already created these three blog posts:
This week it suddenly dawned on me that it’s time to start booking motels for August 2017. Alaska is very expensive and by booking a year in advance you can get more affordable accommodation. Browsing through hotel booking sites I realized some places were filling up as soon as they opened for registration. Panic ensued!
How do I put together an itinerary fast enough to start booking? At the very least, I needed to create an itinerary for August which would cover the first leg of our road trip, up the Stewart-Cassiar Highway.
Fortunately, there’s this really awesome blog that covers just that. It’s called TripMemos.com and has this oh-so-practical post about What to do and see along the Stewart-Cassiar Highway Route To Alaska.
And since I happened to be the one who wrote that post – insert smug smile here – I knew I could trust the content! Whew! I went back to that post and used it to quickly create our itinerary for August. I then moved ahead to booking the hotels.
The TripMemos Travel blog: September Action Plan
So, what will I be doing to improve TripMemos in September?
As you may (or may not) recall, I have previously made a list of possible action items for blog promotion. When focusing on a specific blog for a month, I go over that list and decide which items to implement.
At least, that was the original plan.
Three months into this project, I have a better sense of what works and what not so much. More on that in future posts but for now, let’s just say that while I have moved forward with some item s across the blogs, I also know that I’m not going to rush into implementing others.
All in all, here’s my task list for Trip Memos this month –
1. Write at least 8 quality blog posts
I want to create a good balance of destination guides based on our own experience and posts exploring potential destinations that we want to travel to.
2. Focus on Pinterest as the main social media promotion channel
I have already set up a Pinterest channel for the blog. I need to figure out the best strategies to promote this channel, as well as ways to join travel group boards.
3. Look for niche-specific forums for travel bloggers (not travelers)
There are many great travel bloggers out there. I want to connect with them to learn more about what they do and how they promote and monetize their blogs.
4. Continue to comment on travel blogs (as I have been doing for the past 3 months)
This one is easy. I read a lot of travel blogs, sometimes as part of my research when writing a post. Leaving a comment is common courtesy.
5. Set up a magnet lead for the mailing list.
I have already bought the Thrive Leads plug-in. I’m going tolook into installing it on this blog too. My expectations aren’t very high though. In fact, I may even just forego installing the plug-in and just use Mailchimp’s solutions for setting up the magnet lead. Either way, I need to figure out what I’m going to put in the magnet lead first…
So much for the travel blog.
I also have five other blogs in the Blog Revival Project.
And remember, I have my flagship site to run as well (which in fact is where most of my work time gets sucked into).
It’s ok though. No panic. And no more animated GIF’s in this post either. I promise!
For the other five project blog, the plan consists of –
1. Posting 4-6 posts in September in each blog.
2. Promoting each post by commenting on blogs that offer commentluv links.
An aside: I’m going to blog about commentluv. If you’re not familiar with it, it’s a WordPress plugin that allows blog commenters to get one extra link back to their latest blog post (in addition to the link to their blog). Give it a try by commenting on this post.
Voila, there you have it.
It’s going to be another intensive month with a total of 30-40 posts in the blog revival project. If that sounds like a lot, keep in mind that I wrote no fewer than 54 posts in July (we’ll see what the count for August ends up being like).
Time to flex and crack my fingers!
What are your plans for September? How are you coming along with your own projects? Let me know by leaving a comment!