Ezoic Review (Why it’s currently my default ad network)

If you’re looking to monetize your traffic, you’re probably looking for a reliable ad network too. I’ve been using Ezoic on some of my sites for a while now, so I hope my opinion could help you see if it may be a good fit for you.

If you find this interesting enough to give Ezoic a shot, I’d appreciate if you could sign up using my affiliate link here. Thank you!

What Ezoic does

Ezoic prides itself on using AI to determine which ad setup will achieve these two goals –

  1. Make your users happy (keeping them on your site for longer) and
  2. Make you more money

The way this works is that you allocate places on your web page using a Chrome extension. The AI then tests a gazillion possible combinations based on these spots that you marked. Once it’s tested enough pageviews, it knows what kind of ad combination it should display for a particular user, based on that user’s demographics.

What this means for you as a website owner is that over time, the system should be getting you better ad rates, while keeping your users happy and reducing things like bounce rate.

What I like about Ezoic

Let me show you why.

I’ve been using Ezoic on one site for over six months now and added another site a few weeks ago. At this point, this is my default ad network for monetization.

Fantastic personal support

I have worked with many advertising networks over the years. None offers the kind of personal support Ezoic does. Especially during the setup process.

The name of the Ezoic rep which helped me board my sites is Danijel. He was there for me every step of the way. Including over Skype calls. Not only did he answer my questions, he actually did a lot of the setup for me when I didn’t have the time to deal with it.

If you’re having any issues and would like me to set you up with Danijel, just leave me a comment below and I’ll get you in touch with him.

My regular Ezoic rep is Eric and he’s fantastic too. Not only is he there for support requests, he’s also proactive about helping website owners make the most of Ezoic.

Good CPM rates

I think the benchmark for ad revenue is Adsense on its own. Simply because that’s one of the easiest programs to get into and once you’re enrolled, you can slap Adsense codes on any of your sites. Adsense don’t require you to have a certain amount of visitors, so even very small sites can get a bite of the Adsense cake, albeit a very small bite.

Revealing my exact adsense rates goes against their TOS, so I won’t do that here. Those rates don’t matter that much anyway because they may vary by niche, ad placement etc.

I will say this though –

For me, switching from Adsense alone to Ezoic resulted in doubling site revenue per 1000 visitors.

I am not sure how much of this is due to ad placement, and how much is due to the simple fact that Ezoic offers you header bidding and access to the Google Ad Exchange environment. Possibly a mix of both.

You can start with a smaller website

While Adsense allows you to place their code on tiny sites with no traffic, most networks require a minimal number of pageviews or sessions. To get into a network that applies header bidding and has access to the Google Ad Exchange, you usually need at least 100,000 pageviews.

Officially, Ezoic wants you to have 25,000 sessions in order to apply. If you talk to their reps and they like your site, you could get in with a much smaller number though.

Ezoic accepted my first site with just over 25K sessions and my second site with just over 10K because we already have an established relationship.

You can make $10+ with every 1,000 pageviews, which means Ezoic can help you monetize a site with 10-30K pageviews and get you an extra $200-$600 a month, long before you can apply to other networks.

A variety of features and products

It’s easy to tell that Ezoic is a geeky kind of company. They offer partners tons of features and apps.

Once you’re logged into your Ezoic dashboard, you can access Ezoic’s App Store.

Essentially, this is Ezoic’s way of letting you incorporate various features into your account.

If you’re tech-savvy, you might find this more useful than I do. If you’re not very tech-savvy, don’t worry about it. Neither am I. Fortunately, that’s why you have an Ezoic account manager who can guide you through using the right app if and when you want to add a new feature.

What I don’t like about Ezoic

Nothing in this world is perfect. And that includes Ezoic. So, while I enjoy working with them, there are a couple of things that I need to mention here.

Ezoic is not free of bugs

That probably comes with the territory of being so technologically advanced but it’s worth mentioning. I have had several issues with properly implementing Ezoic in the past. They included –

  1. Having to whitelist all of Ezoic’s IP’s to get the site to work properly (I actually had to upgrade to a virtual server to do that as my host wouldn’t allow it on a shared account).
  2. Problems with using Ezoic’s Chrome extension to deploy ads.

Both issues were solved with the help of my account manager but they did happen so I need to mention them here.

They can be a bit too proactive

Ezoic seems to view itself as a partner. That’s not a bad thing, but it does mean you get to hear from them a lot. It could actually be a good thing for newbies but I personally find it a bit annoying at times.

Just about whenever I log into my Ezoic dashboard, there’s a large orange notification at the top, pointing me at the latest message from them. These are all generic messages sent out to all publishers and I could personally do without most of them.

In Summary

I’m happy with Ezoic at this point. I have a bunch of youngish sites that are only now beginning to crawl into the 10-40K monthly pageviews range. Ezoic allows me to monetize them with relatively high rates, so I can make a few hundreds dollars a month more than I would have by sticking only to Adsense.

Once one of these sites will mature beyond the 100,000 monthly pageviews point, I may want to experiment with a different network, such as Adthrive, just to see how they perform. For now, Ezoic is my first choice.

I’d love to hear from other people’s experiences, so do leave me a comment. And if you need me to hook you up with my account manager, just drop me a line in the comments section and I’ll get back to you via email.

And one last time, my affiliate link! If you’ve decided to sign up with Ezoic and give them a go, I’d really appreciate it you could use it –

Sign up for Ezoic

This Post Has 2 Comments

  1. hi, I have a website that has more than 5k pageviews this month and still growing. would you please connect me to the person you talked about to see if they can allow my site to have their ads. Thanks

    1. Hi Ricky,
      I’ll send you an email. Stay tuned.

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