Hey, it’s 2022! And as promised, I’m launching a new series of monthly reports for the year.
This time around, I won’t cover my entire business operation. Instead, I will focus on a small number of new sites that we’ve been growing over the past few months.
Why Do I Publish these reports
When I first published my reports here on Yeys.com, my goal was to reach out to like-minded people and find my voice in the industry.
It worked pretty well. Not only has this blog helped me network, but many readers told me how much it’s helped them along the way too.
These reports went from hardly any revenue to over $100K a month by the end of 2021. Quite the journey!
This year, my reports will focus on a select number of new sites. I think that documenting the growth of these new sites – from their very inception – would be more helpful to readers of this blog.
On my end, growing a site from zero is much more fun and so it’s more interesting to write about.
Also, I may want to sell these sites sometime in the future. Showcasing them – without revealing the domain names – could help attract potential buyers.
What To Expect from these Reports
For each site, I’ll cover site growth, including –
- Content (number of posts)
I’ll then talk about how much revenue I expect each site to generate and attempt to predict its future price tag.
The plan is to publish monthly reports throughout the year. I’m not sure these are going to be standalone reports, though. Since there won’t be too much to discuss with each update, I’ll probably append them to posts on other topics.
This post will be the exception, being the main post about this little project. Today, I’ll try to include as much info as I can about these sites.
who Am I, Anyway
If you’re new to this blog, here’s a quick recap of who I am and what I do.
I have been making a living online for the last 20+ years. I have a portfolio of 20+ websites, of various sizes.
Put together, these sites generate a nice chunk of revenue. Numbers vary from month to month – usually going up – but they’ve been in the six-figures range since September 2021. Yes, that’s per month.
My system in a nutshell
It’s not very complicated.
- Find suitable topics.
- Create good content.
- Scale by outsourcing, using a good workflow.
- Rinse, repeat.
I blogged here about my workflow.
If you want to learn how to find the right topics and produce the right kind of topics, check out the courses on my resources page.
And if you have more questions, there’s an FAQ section at the end of this post, so check that out as well.
And now, moving on to the first site report for 2022!
- Niche: General (the site does have a unifying theme)
- First post published on April 2, 2021
- Current number of published posts: 210
- Projected number of published posts: 210 (for now – this might change in the future)
- Monetization: Display ads + Amazon
This is the oldest of the sites I’ll cover in my report, and therefore the most interesting one.
We launched this site back in April 2021 with a content plan that contained 210 topics. The bulk of the content was published between April and September, with a drip of posts continuing all the way to late December 2021.
As with all of our sites, there was zero link building involved. Of course, links are coming in all the same because good content that ranks attracts links.
According to Ahrefs, the site currently has incoming links from 223 locations. 70% of those are dofollow links. And they are as whitehat as you can get them to be, just like I like them.
December 2021 Traffic: 49,788 pageviews
I like how balanced the traffic is with this site. I’m not too fond of one-page-wonders. Like with our other sites, the traffic is nicely spread across dozens of pages –
December 2021 Revenue: $1639.30
- $39.30 in Amazon commissions
- $1600 from Display ads
The site currently makes $1640. If we were to go by a standard X45 multiple with this number, it should come to $73,800.
However, there are two factors to consider –
- When estimating a site’s worth, you typically look at an average of six months to a year.
- This site is on a growth trajectory with plenty of content that hasn’t fully ranked yet.
Based on my experience, I think we’ll be seeing significant traffic growth in the next six months. Possibly longer. We then anticipate the site to stabilize and keep that level of traffic and revenue for at least one year, even with no additional content.
Should we (or the future owner) keep adding content – it can grow even more. The niche is good, too – there’s plenty of additional content to add, with juicy long-tail queries.
We expect the site to hit around close to $3,000 a month by Q3 of 2022. At that point, the six-months average will likely be $2,500 or so.
Therefore, the expected sale price in September 2022: $112,500
The number is based on an average of $2,500 a month during the six months preceding the anticipated sale date, at an X45 multiple. It could be higher, if we hang on to the site for a few more months, to establish a higher monthly average.
I’m using an X45 multiple because I think that’s a pretty conservative estimate for a 100% whitehat SEO-based site with high-quality content, great images (with no copyright issues*), and additional growth potential.
* Editing to add, following a comment by Hugo: We purchase all of our photos from reputable stock photo sites such as Shutterstock and iStock. It’s expensive, but it dramatically reduces the risk of being chased down by a copyright troll and asked to fork a bunch of money. Whoever buys any of our sites, will be getting approximately 3 paid high-quality images per post. As an added bonus, there’s a pretty pin image that we prepare for each post as well.
I’ll be using that multiple throughout this report. Leave me a comment if you think differently – I’m curious to hear what others think.
- Niche: Home & DIY
- First post published on June 11, 2021
- Current number of published posts: 227
- Projected number of published posts: 228 (just one more post in the content plan…)
- Monetization: Amazon
Traffic in December 2021: 12,548
Amazon commissions in December: $77.48
My estimate is very similar to that of Site #1. We expect this site to hit around $3,000 a month by Q4 of 2022. At that point, the six-months average will likely be $2,500 or so. Similar numbers – delayed by a few months.
Expected sale price in January 2023: $112,500
Again, the number is based on an average of $2,500 a month during the six months preceding the anticipated sale date, at a X45 multiple.
- Niche: Pets
- First post published on May 18, 2021
- Current number of published posts: 119
- Projected number of published posts: 119
- Monetization: Amazon
Moving on to a slightly different site. Site #3 is smaller and in a more competitive niche. Still, here too, we went after the same low-hanging fruit of long-tail queries.
This site actually began as an experiment, testing the effect of expired domains.
I’ve owned this domain for almost 20 years and used to have a successful site on it many moons ago. According to Ahrefs, it has a DR of 29. Not super high, but not too bad either.
Because I owned the domain, I knew it was “clean.” No link building. No Google penalties. Pure as snow. There’s nothing to write home about as far as the experiment results go. The site got indexed and ranked fast enough, just like any other one of our sites.
Still, it’s a good solid domain. Brandable too. Hopefully, prospective buyers will see the additional value and bid accordingly.
Traffic in December 2021: 6,208 pageviews
Amazon commissions in December: $11.66.
This site is smaller, and it’s in the pets niche. In my experience, the RPM is generally lower in the pet niche, and it’s also more competitive. Also, with only 119 posts, this site is significantly smaller.
Keeping all that in mind, we expect the site to hit around close to $1,000 a month by Q3 of 2023. We will probably hold off selling until 2024, just to let its revenue peak and stabilize before the sale.
Expected sale price in July 2023: $46,000
That number is based on an average of $1000 per month on the last six months before the sale date. I used the same X45 multiple and threw in another $1000 for the established domain.
- Niche: Home & DIY
- First post published on August 23, 2021
- Current number of published posts: 147
- Projected number of published posts: 216
- Monetization: Amazon
Lastly, site #4 is the newest of our hatchlings for this report. We’re still hard at work adding more content to this site.
Traffic in December 2021: 2,044 pageviews
No revenue yet.
We expect to wrap up this site by the end of January, though it could take a bit longer.
Considering the niche and expected size of the site, we’re confident that this site will eventually reach the same numbers as sites #1 and #2. In other words, we expect the site to hit around close to $3,000 a month by Q2 of 2023. At that point, the six-months average will likely be $2,500 or so.
Expected sale price in April 2023: $112,500
Again, the number is based on an average of $2,500 a month during the six months preceding the anticipated sale date, at an X45 multiple.
Whenever I publish a report, people respond with questions. I decided to save you the time, and create this FAQ section here.
How do you find topics for your sites?
I am the one creating most of our content plans. I don’t use any fancy tools to find my keywords, but instead, use common sense and some Google Autocomplete techniques.
If you’re looking for guidance, check out these courses – they pretty much cover these methods (and then some) –
(Yes, these are my affiliate codes – thanks in advance should you use them to sign up!)
Where is traffic coming from?
Almost all of the traffic to our sites comes from Google search.
What kind of link building do you do?
Really, no link building?
Really. No HARO, no skyscrapers, no outreach of any kind. I hate it when people reach out to me with their spammy link requests and I see no reason to put others through that.
What’s more, link building is always risky, and at this point, I prefer to avoid that risk.
That isn’t to say I think links aren’t necessary. They’re super important. I just let them come to my sites naturally, following good content that ranks.
Where do you find your writers?
Wherever I can. Problogger is one good option, but we also use other resources.
I won’t reveal all of the locations we use. There’s no need to add more competition. After all, good writers are a scarce resource!
Where do you find your editors?
When we need a new editor, we approach writers we feel would be a good match for our team and ask them to join as editors.
Do you write outlines for your posts?
No, I don’t.
We train our writers (we pay them for the training time). Then they’re on their own. Our editors know to check for our requirements and ensure the final result is good enough for our needs.
I’d love to hear what your thoughts are on these sites, these reports, and anything else you’d like to share (especially if it somehow relates to web publishing *wink* ), so don’t be shy and leave me a comment below!