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You can read more here or simply subscribe:
Back when Google was still a search engine that sent people to websites, we tried to figure out what our potential visitors were looking for. Then, we aimed to create the best possible content to meet that user intent. Finally,…
A few days ago, I did something out of the ordinary. I took a day off to go sightseeing with friends. We reached the college campus in Normal, IL (yes, that’s actually a real place). A few students put up…
A few weeks ago, I talked to a group of women in our town about AI. It was a group of women in their sixties, all college graduates and retirees, and we were doing this as part of a local…
I love how varied and unpredictable this business can sometimes be. Of course, we’d all love it if everything were easy and predictable. But, alas, the world is complex, and it’s hard to tell what will work and what won’t.…
Like many entrepreneurs, I’ve never been short of ideas. My ADHD brain is both a blessing and a curse in that respect (and a few others). You’d think having many ideas would be great, right? And it is, of course,…
Spring in Illinois is quite lovely. On weekends, my husband and I like to find local paths and trails and meander in the woods. My brain gets creative during these walks. We often end up talking about the business, which…
I’m a web publisher at heart. What I enjoy the most is creating, publishing, promoting, and monetizing online content. It’s more fun for me than telling others to do that. For example, over the past few months, I rolled up…
The Web Publishers Association is happening! Before I continue rambling on, here’s the TL;DR version: Myself and a group of other industry veterans have established the Web Publishers Association as a nonprofit (status pending). Our goal is to unite content…
Meta just announced that they’re about to start automatically labeling AI images. You can read their full announcement here. The following is my understanding and takeaways, and clearly not meant as advice, legal or otherwise. How Facebook is going to…
If you have a Facebook page that is even slightly successful, you’re probably getting spammers and scammers commenting on your posts. They are attracted to comments on posts like flies to honey. I’ve encountered two types of toxic comments so…
I know how frustrating it can be to try and get people from Facebook to visit your site. If you’re used to optimizing your site for Google, pivoting to this new game is challenging. At least, it was for me…
I’ve been an Amazon affiliate for over a decade, probably since their launch. Unlike display ads, it’s not a huge money maker for me, but it’s not peanuts, either. No other affiliate program ever came close to my conversion rates…
Many people are saying that niche sites are dead or, at least, that they’re dying. I don’t see that happening anytime soon. For the reasons I explained here, I think niche sites still have a role in the Internet ecosystem.…
If you’re building a long-term web publishing business, relying on a single traffic source can be dangerous. Many niche site publishers have focused on Google as a traffic source for years. That isn’t to say we were writing “for Google,”…
I apologize for the lame title, but it’s the best I could come up with (yes, even with ChatGPT by my side!) TL;DR version: I want to gauge the potential for creating an official non-profit professional association for web publishers.…
That’s a very big title there, I know. But I think it’s something web publishers need to address at this point. We should have been talking about this for quite a while now, but maybe the last Google update was…
If you’re new to web publishing, you may have already heard that you should blog about what you love. But is that really the case? Choosing a niche that you’re passionate about has its advantages, but it can be risky…
This post is about a particular use of ChatGPT that is only available to people with a paid account there. If you don’t have one yet, this post may convince you to get a paid subscription. It’s easy to do…
One question that often repeats itself on forums is – how many sites should I have? Should I stick with a single site and put my efforts into that one baby, or maybe two sites? How about three, four… twenty?…
The following is a copy of the email sent to the newsletter subscribers on August 13, 2023. Use the form at the top of the page to subscribe. Recently, I’ve been exploring the possibilities of using Facebook to boost site…
There’s a new kid on the AI block, and his name is Claude. Claude is an LLM (Large Language Model) by Anthropic and lives here. I work with ChatGPT a lot, and the experience has been a bit disappointing lately.…
Over the last few years, I’ve had a lot of questions from people about how I scaled my business. I often mentioned that hiring a COO was a key element in our scaling, and I promised to write about this…
Sharing our AI Wrangler training and how we create articles using AI
Great. Just as I decided not to publish anything on the blog in March, here comes the Koala Promotion, and I’m getting so many questions that I have to publish anyway. I’ve had so many questions come in in emails…
I was going to keep March “mailing-list-only” but this review – and promotion – were too valuable to miss. If you are an email subscriber, you already know that I’m switching over from using writers to using AI content. We…
As mentioned in previous posts, I am in the process of pivoting my business model. Pivoting seems to be a very popular concept these days, judging by my Twitter feed and conversations that I have with fellow publishers. In our…
Looks like Google thinks it’s ok to use AI for writing articles. Woohoo? I love my ChatGPT but boy, does it have issues as a writing tool. I’m here today to share some stories from my weekend adventures with my…
A new year and new beginnings!
Because life - and business - can sometimes be a walk on the beach!
Here's why three of my sites failed (and if you tried to copy them... too bad)